- May 21st, 2013
Congratulations to Beyoncé for her Best Female R&B/Pop Artist BET Award nomination! The 2013 BET Awards will air live from the Nokia Theater in Los Angeles on Sunday, June 30.
Beyoncé will also be kick of the BET Experience weekend on Friday, June 28, with a concert at the Staples Center in Los Angeles. Get your tickets now!News:
- April 29th, 2013
Watch the first commercial from H&M's new summer campaign featuring Beyoncé and a new track "Standing On The Sun."News:
- April 29th, 2013
Coming soon to a city near youNews:
- April 22nd, 2013
Read the full article, written by The Great Gatsby director Baz Luhrmann, here.News:
- April 22nd, 2013
The Mrs. Carter Show World Tour sold out in record time, but you could still be one of the privileged few to see Beyoncé live, up close and personal!
Purchase your VIP packages for exclusive instage seating and private lounge access available at vip.beyonce.com.News:
- April 16th, 2013
Goodwill Industries International is pleased to announce that Beyoncé Knowles-Carter will lend her voice to help raise awareness about Goodwill’s mission of transforming lives through the power of work. The announcement comes just as Beyoncé gets ready to kick off The Mrs. Carter Show World Tour today in Serbia.
"Goodwill helps people get back to work by providing education, job training and placement. I wanted to team up with an organization that puts people first and works every day to help them improve and re-establish their lives," said Beyoncé.
Beyoncé will encourage fans to support Goodwill by promoting donation drives at her North American concerts beginning on Friday, June 28, at the Staples Center in Los Angeles. Goodwill will host a mobile donation center onsite at 28 tour venues in 24 North American cities, collecting clothing, electronics and small household goods. The revenue from the sale of these donations will directly benefit local Goodwill agencies in their work to help people with disabilities and disadvantages, and anyone facing challenges to finding employment.
Beyoncé will also help build awareness of Goodwill’s mission through in-concert education, social media and online ticket auctions. Global charity auction site Charitybuzz.com will auction special ticket packages for The Mrs. Carter Show World Tour, with the revenue benefitting Goodwill.
Every 38 seconds of every business day, a person served by Goodwill is placed in employment. Goodwill promotes independence and dignity for people who need support to provide for themselves and their families. When people donate to their local Goodwill, they play a vital role in fulfilling this mission. Financial donations and the revenue generated from the sale of used goods helps to sustain skills training, career placement services and job opportunities, and support services such as career counseling, access to free tax preparation and financial coaching. Members of the public can do their part to support Beyoncé’s efforts by giving goods, giving financially, or giving their voice to increase awareness of Goodwill’s mission of transforming lives through the power of work.
Beyoncé will also support and advocate on behalf of other local charitable agencies involved in job creation and employment services during the overseas portion of her tour, to bring to light the importance of economic independence and an increased quality of life for those in need around the globe.
“We face a jobs crisis in the U.S. and around the world that threatens the future and the potential of our families and communities. Through Beyoncé’s platform, we will be able to increase knowledge of the positive impact Goodwill has on communities, the environment and the lives of the millions of people we serve each year through education and skills training, many of whom have been unemployed or underemployed for long periods of time,” said Jim Gibbons, president and CEO of Goodwill Industries International. “We cannot begin to express our sincere gratitude to Beyoncé for her generous support of Goodwill and for showcasing Goodwill’s far-reaching programs and services that change lives each day.”
- April 11th, 2013
Get your tickets hereNews:
- April 9th, 2013Videos:
- April 4th, 2013
GET. BEYONCÉ. NOW.
Pepsi Unveils Visionary New Global Campaign that ‘Shatters’ Illusion and
Features New Beyoncé Song “Grown Woman”
Creative Collaboration Will Entertain Billions and Appear in More Than 70 Countries Worldwide Starting April 4th
[White Plains, NY 2013] - Beyoncé and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyoncé and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a special digital premiere on www.youtube.com/pepsi, followed by airings in more than 70 countries worldwide beginning on April 4th. The spot, which will be seen by more than a billion people, also features “Grown Woman,” an infectious new track from Beyoncé.
The global partnership is the next iteration of Pepsi’s “Live for Now” brand spirit, which encourages fans to embrace the NOW and be at the epicenter of, and helping to define, pop culture – a mindset shared by both Beyoncé and Pepsi. It is also the current cornerstone of Pepsi’s breakthrough, global music strategy which supports emerging, rising and iconic stars alike by providing them with truly global reach, promotional support and innovative resources, such as “The Pepsi Opening Act” platform, and offers fans extraordinary, unforgettable music and experiences.
The spot entitled “Mirrors”, one of the first creative collaboration elements of the partnership, sees Beyoncé’s most iconic personalities from her past – including “Bootylicious” Beyoncé, “Sasha Fierce” and “Crazy in Love” Beyoncé – go head-to-head in a dance-off in a mirrored studio. As it progresses, Beyoncé recreates her most memorable moves before being inspired to create a fresh, never-before-seen routine. “Mirrors” chronicles Beyoncé’s realization that all these experiences and personas helped her become who she is NOW, much like the story of a “Grown Woman” – the perfect visual embodiment of the “Live For Now” brand ethos. “I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. It was the first time I saw those costumes in years and it was very emotional,” says Beyoncé. “I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
Crazy In Love
Single Ladies (Put A Ring On It)
Beyoncé and Pepsi enjoy a long-standing relationship that goes back more than a decade and includes groundbreaking, international campaigns in which she starred alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears. Beyoncé was intimately involved in every aspect of the creative development of this campaign - from the storyline to the overall styling and selection of which ‘Beyoncé’s’ best bring to life the journey she has been on, to become who she is NOW. “There isn’t an artist that embodies what it means to "Live for Now" more than Beyoncé. She is a true trendsetter and is at the epicenter of pop culture today, and we couldn’t have asked for a better creative partner to bring our shared visions to life. While this advertising is the first phase of our wide-ranging collaboration, we are also co-developing ways to engage fans around the upcoming “The Mrs. Carter Show World Tour,” and incubating a lot of other cool creative content together to entertain our fans, create indelible moments and continue to shape pop culture,” said Brad Jakeman, President, Pepsi Global Beverages Group. “Mirrors” was shot in New Jersey (USA), directed by Jake Nava who has collaborated with Beyoncé on numerous projects including the indelible “Crazy in Love” video and filmed by Oscar award-winning cameraman Claudio Miranda.
To watch the brand new “Mirrors” advert and find out more on Pepsi’s 2013 campaign visit YouTube.com/Pepsi, and for more information visit www.pepsi.com.News:
- March 22nd, 2013
H&M is proud to announce a new partnership for its summer campaign with global superstar Beyoncé. The entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.
“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer,” says Donald Schneider, Creative Director, H&M.
“In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design, H&M. “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”
The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000. The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé, Standing On The Sun, which will be available worldwide online and on hm.com beginning May.News: