Coty Inc. and Beyoncé have just inked a new fragrance deal.
For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyoncé. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.
The yet to be named fragrance is set to hit stores in early 2010 in North and South American which will be followed be a European release shortly thereafter.