Coty Inc. and Beyoncé have just inked a new fragrance deal.
For me, fragrance reflects a woman’s attitude and unique sense of style,” said Beyoncé. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.